kv44 Privacy Policy

kv44 operates an online sports betting and casino gaming platform accessible at kv44.io, principally serving users located in Bangladesh. In the course of providing our services, kv44 processes personal data belonging to registered account holders, prospective users, and visitors to our platform.

This Privacy Policy sets out the categories of personal data we collect, the purposes for which we process that data, the legal bases upon which we rely, the third parties with whom we may share data, and the rights available to you in respect of your personal data. This policy applies to all personal data processed in connection with your use of the kv44 platform, including data collected via our website, in-platform communications, and customer support interactions.

Where we refer to "personal data" in this policy, we mean any information that identifies or could reasonably be used to identify a living individual, directly or in combination with other information in our possession. This includes your name, contact details, financial information, account activity records, and device identifiers.

kv44 collects personal data in the following categories, depending on how you interact with our platform:

2.1 Identity & Contact Data

• Full legal name as it appears on your national identity card (NID) or passport
• Date of birth (for age verification purposes)
• Residential address, including city (Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, or elsewhere in Bangladesh)
• Email address and mobile phone number
• Copies of identity documents submitted during KYC verification

2.2 Financial Data

• Mobile financial service account numbers (bKash, Nagad, Rocket, Upay) used for deposits and withdrawals
• Bank account or card details where applicable (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank)
• Transaction history, including deposit amounts, withdrawal requests, and processing timestamps
• Source-of-funds documentation submitted upon request

2.3 Account & Activity Data

• kv44 username and encrypted password hash
• Betting history, including event selections, stake amounts, odds accepted, and settlement outcomes
• Casino game session records, including game titles, session duration, and wagering totals
• Bonus claims, wagering progress, and promotional participation history
• Account preferences, responsible gaming limit settings, and self-exclusion records

2.4 Technical & Usage Data

• IP address and approximate geographic location derived from IP
• Device type, operating system, and browser version
• Pages visited, features accessed, and navigation patterns within the platform
• Session timestamps and duration
• Cookie identifiers and similar tracking technologies (see Section 6)

2.5 Communications Data

• Content of messages exchanged with kv44 customer support via live chat or email
• Records of complaint submissions and kv44's written responses
• Marketing preference settings and opt-in/opt-out records for promotional communications

kv44 uses the personal data we collect for the following specific purposes:

kv44 does not use your personal data to make automated decisions that produce significant legal effects on you without human review. Where profiling is used for responsible gaming or fraud detection purposes, a human review process is available upon request.

kv44 relies on the following legal bases when processing your personal data:

• Contractual Necessity: Processing required to perform the contract between you and kv44 — including account creation, payment processing, and service delivery — is carried out on the basis that it is necessary to fulfil our contractual obligations to you.
• Legal Obligation: Processing required to comply with applicable laws — including anti-money laundering (AML) regulations, age verification obligations, and financial record-keeping requirements — is carried out on the basis of legal obligation.
• Legitimate Interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and analytics is carried out on the basis of kv44's legitimate interests, subject to a balancing test that ensures those interests do not override your rights and freedoms.
• Consent: Processing for direct marketing communications is carried out only where you have given clear, affirmative consent. You may withdraw this consent at any time by contacting [email protected] or updating your account marketing preferences.

kv44 does not sell or rent your personal data to third parties. We may share your data with the following categories of recipient, strictly for the purposes described in this policy:

5.1 Payment Service Providers

Transaction data is shared with mobile financial service providers (bKash, Nagad, Rocket, Upay) and banking partners (where applicable) solely for the purpose of processing deposits and withdrawals. These providers are independent data controllers for their own processing activities.

5.2 Identity Verification Partners

Where kv44 uses a third-party KYC verification provider to confirm the identity and age of account holders, the relevant identity documents and biographic data are shared with that provider under a data processing agreement that restricts use to the verification purpose only.

5.3 Game Software Providers

Limited technical and session data is passed to game software providers — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — to facilitate gameplay, resolve disputes, and ensure game integrity. These providers do not receive your financial or full identity data.

5.4 Legal and Regulatory Authorities

kv44 will disclose personal data to law enforcement agencies, regulatory bodies, or other government authorities where required to do so by applicable law, valid legal process, or where disclosure is necessary to protect the rights, property, or safety of kv44, its users, or the public.

5.5 Professional Advisers

kv44 may share data with lawyers, auditors, and other professional advisers in the course of obtaining legal or compliance advice. Such recipients are bound by professional confidentiality obligations.

kv44 uses cookies and similar tracking technologies to operate and improve our platform. The following categories of cookie are in use:

• Essential Cookies: Strictly necessary for the platform to function, including session management, authentication tokens, and security features. These cannot be disabled without affecting platform functionality.
• Performance Cookies: Used to collect anonymised analytics data about how users navigate the platform, which pages are visited most frequently, and where errors occur. This data helps kv44 improve the user experience.
• Preference Cookies: Store your account preferences such as language settings and responsible gaming limit confirmations so they are remembered across sessions.
• Marketing Cookies: Used only where you have provided consent, to deliver relevant promotional content and to measure the effectiveness of kv44 marketing activity.

You may manage your cookie preferences through your browser settings. Note that disabling essential cookies will impair the functionality of the kv44 platform and may prevent you from accessing your account.

kv44 retains personal data for the periods set out below, after which data is securely deleted or anonymised:

• Account and identity data: Retained for the duration of your active account, plus a minimum of five years following account closure, in line with anti-money laundering record-keeping requirements.
• Financial transaction records: Retained for a minimum of five years from the date of each transaction, in compliance with applicable financial regulations.
• Betting and gaming activity records: Retained for five years following the date of each event or game session.
• Customer support communications: Retained for two years from the date of the last communication in a support thread, unless the thread relates to an unresolved dispute or legal matter.
• Marketing consent records: Retained for three years from the date consent was last confirmed or the date of the last marketing interaction, whichever is later.
• Technical and usage data (logs): Retained for 12 months on a rolling basis.

Where a legal hold is placed on specific data due to an active investigation, litigation, or regulatory inquiry, data will be retained beyond these standard periods until the matter is resolved.

kv44 recognises the following data subject rights and provides a mechanism to exercise each one. To submit a request, email [email protected] with the subject line "Data Rights Request" and your registered account email address.

kv44 will acknowledge all data rights requests within 5 business days and provide a substantive response within 30 calendar days. Where a request is complex or involves a large volume of data, this period may be extended by a further 30 days, with prior notification to you.

The kv44 platform is strictly for adults aged 21 years and above. kv44 does not knowingly collect personal data from persons under the age of 21. Our registration process includes mandatory age verification steps designed to prevent under-age access.

If kv44 becomes aware that personal data has been collected from a person under the age of 21, we will immediately suspend the associated account, delete all personal data collected from that individual, and void any transactions carried out via that account. If you believe a minor has registered on the kv44 platform, please notify us immediately at [email protected].

kv44 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• SSL/TLS Encryption: All data in transit between your browser or device and our servers is encrypted using current TLS protocols.
• Password Hashing: Account passwords are stored exclusively as salted cryptographic hashes. kv44 staff cannot retrieve your plain-text password.
• Access Controls: Personal data is accessible only to kv44 personnel who require it to perform specific job functions. Access is governed by role-based permissions and audit logging.
• Fraud Detection Systems: Automated systems monitor account activity for patterns consistent with fraud, identity theft, and account takeover attempts, triggering human review where suspicious behaviour is detected.
• Regular Security Reviews: kv44 conducts periodic internal reviews of its data security practices and takes prompt remedial action where gaps are identified.

No system is completely immune to security incidents. In the event of a data breach that is likely to result in a risk to your rights and freedoms, kv44 will notify affected users without undue delay, providing details of the nature of the breach, the data affected, and the steps kv44 is taking in response.

The kv44 platform may contain references to third-party services or brands — such as payment providers, sports organisations, or game developers — in an informational context. kv44 does not control the privacy practices of third-party websites or services, and this Privacy Policy does not apply to them.

kv44 is not responsible for the content, privacy policies, or practices of any third-party service. We encourage you to review the privacy notices of any third-party service you interact with independently of the kv44 platform.

kv44 may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable legal requirements, or the services we offer. Where changes are material — meaning they significantly affect how your personal data is used or the rights available to you — kv44 will provide at least 14 days' advance notice via email and/or a prominent in-platform notification before the revised policy takes effect.

Minor updates, such as typographical corrections, clarifications that do not alter the substance of any provision, or updates to contact details, may be made without prior notice and will take effect upon publication. The version date displayed at the top of this page reflects the date of the most recent revision. We encourage you to review this page periodically to stay informed of how kv44 protects your data.

If you have any questions about this Privacy Policy, wish to exercise a data right, or want to raise a privacy-related complaint, please contact the kv44 Data Protection team using the details below. All correspondence must be in English.

• Email: [email protected]
• Subject Line: "Privacy Enquiry" or "Data Rights Request"
• Response Time: Acknowledgement within 5 business days; full response within 30 calendar days
• Support Hours: 24/7 via Live Chat and Email
• Time Zone: Bangladesh Standard Time (BST, UTC+6)

If you are not satisfied with kv44's response to a privacy complaint, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction. kv44 will cooperate fully with any regulatory investigation arising from a complaint.